Lotte Group will hold the '2025 first half Lotte Value Creation Meeting (VCM, formerly the Presidents' Meeting)' on the 9th at Lotte World Tower in Seoul. The VCM is a gathering of over 80 members, including Shin Dong-bin, chairman of Lotte, representatives from Lotte Holdings, Deputy Ministers, business unit representatives, and affiliate executives, to discuss the group's management policy and mid-to-long-term strategy, held twice a year.

Shin Dong-bin, Chairman of Lotte. /Courtesy of Lotte

According to Lotte Group on the 7th, this VCM is scheduled to take place at 2 p.m. on the 9th. In particular, amid the ongoing trends of high prices and high exchange rates, and with the expected rise of protectionism in the U.S. due to the inauguration of the second term of the Trump administration, management uncertainty is increasing, making it likely that the group will discuss the direction of its reform and competitiveness.

This is also a point mentioned by Chairman Shin Dong-bin in his New Year's speech this year. Previously, on the 2nd, Chairman Shin noted in his New Year's message that 'we must restore the competitiveness of our core businesses as soon as possible to overcome the current crisis and establish a foundation for sustainable growth.'

He added, 'Our group is enhancing the sophistication of our business portfolio while seeking change, and based on organizational streamlining, we are increasing decision-making speed and execution power.' However, he emphasized that 'to meet market expectations, more intense reforms are needed this year.' He indicated that to achieve significant reforms, measures such as improving financial soundness, innovating businesses from the customer's perspective, and elevating global brand value have been proposed.