Ayung FBC announced on the 7th that Diablo surpassed 2 million bottles in cumulative domestic sales as of early December last year. Diablo is a globally recognized wine brand. The manufacturer of Diablo, Concha y Toro, is a world-renowned wine company and is considered one of the top three wine houses in Chile.
According to Ayung FBC, Diablo surpassed 2.08 million bottles in sales as of Dec. 23 last year. The company noted that this is the first time a brand wine has exceeded annual sales of 2 million bottles. Diablo has recorded bestseller status for six consecutive years since surpassing annual sales of 1 million bottles in 2019.
Diablo has launched a Korea-exclusive limited edition utilizing the theme of the Korean traditional demon, Dokkebi, which was first released in 2021. It also gained popularity by expanding its world view with the Zodiac series wishing for the new year. Diablo has also strengthened its white wine offerings. This year, Diablo Chardonnay has sold over 200,000 bottles.
An Ayung FBC official said, "The recently launched Diablo Cheongsa edition saw its first import volume of 240,000 bottles fully shipped," adding that "reasonable pricing and differentiated marketing have positively impacted sales."