Hurdlers hires Lee Jeong-hoon as Chief Strategy Officer for marketing growth in Korea

The data-driven growth marketing consulting corporation Hurdlers (CEO Yoo Seong-min) has recruited Lee Jeong-hoon, CEO of Marketing Engineer Korea, as Chief Strategy Officer (CSO).

Since entering the industry through its founding in 2002, CEO Lee Jeong-hoon has accumulated 23 years of extensive experience in big data analysis and CRM system implementation. He has notably led data-driven strategy development for major domestic corporations, including the eBay Auction marketing rule-based system implementation project, Lotte Card CRM system establishment, and data analysis for agricultural and fishery home shopping.

Hurdlers is optimizing data utilization based on its accumulated experience, assisting with data setup and onboarding consulting for as many as 2,150 client companies. Notably, it has built a high level of trust in the market by growing solely through word of mouth without advertising.

CEO Yoo Seong-min of Hurdlers noted, "Data is now at the center of every business success. We are solving the problems faced by client companies struggling with data utilization and helping them achieve greater growth."

Hurdlers aims to assist corporations in properly understanding and utilizing data by providing consulting services that analyze data across all customer touchpoints, going beyond simple data analysis. It is also presenting a new paradigm called 'AX Marketing,' which utilizes AI technology to create an environment where corporations can focus solely on decision-making and achieve efficiency.

Currently, CEO Lee Jeong-hoon is also serving as CTO of Anmedia and CTO of Social Router, leading the growth of each corporation through successful business pivoting. He stated, "I plan to create innovative business outcomes by joining Hurdlers as CSO and integrating data with marketing strategy," adding, "I have set a goal to drive Hurdlers' growth fivefold by 2025."

Meanwhile, Hurdlers is strengthening its data capabilities by collaborating with Samsung Electronics, LG Uplus, and others, promoting business performance through various growth marketing projects with different brands.