COSMAX and the global cosmetics market are one.
Lee Byung-man, CEO of COSMAX BTI, noted during his New Year's speech on the 3rd that COSMAX aims to establish its position at the center of global beauty by accelerating the globalization of K-beauty this year.
He evaluated, "Last year was a year of co-growth with indie brands for COSMAX," adding, "In particular, the Korean corporation was awarded the industry’s first $200 million export tower along with achieving the highest production record, contributing significantly to K-beauty exports."
He also stated, "As new growth opportunities arise for K-beauty, COSMAX will be at a strategic turning point standing at the center of all beauty." This reflects the idea that, just as consumers globally are interconnected without the constraints of time and space, COSMAX must likewise be at the center of all beauty.
In 2025, COSMAX Group plans to succeed alongside promising indie brand clients in the global market and accelerate its entry into new regions. To achieve this, it has set its 2025 management strategy direction to include ▲ creating success stories with clients and partners ▲ achieving the highest level overall through enhanced capabilities ▲ expanding new business opportunities.
First, it will pursue co-growth with indie brand clients. COSMAX will provide efficient services tailored to the size and importance of the clients and will implement a strategy to focus on nurturing indie clients in overseas branches, including China, the U.S., and Southeast Asia.
It will also secure clients in emerging markets such as India, Latin America, and Africa. COSMAX plans to innovate the cost-performance ratio by maintaining core functions according to local consumer demand and securing a diverse pool of raw materials and supplies worldwide.
In research and development, COSMAX will strengthen its capabilities through open research agreements concluded last year with institutions such as Seoul National University, Harvard University in the U.S., and Fudan University in China. In production, it will enhance profitability and productivity by expanding automation using robotic technology and increasing domestic and international production capacity (CAPA).
He emphasized, "The most important competitiveness is how quickly and valuably we can deliver the products and services that consumers want," adding, "This year will be a turning point to solidify our leadership in the global cosmetics and health functional products ODM market and develop innovative business models."