Lim Jeong-bae, the CEO of Daesang, noted that the company aims to achieve qualitative growth through global business expansion in 2025.
In a New Year's address on the 2nd, Lim said, “A transition from quantitative growth to qualitative growth is necessary through quality improvement, product differentiation, technological innovation, and operational efficiency that have been promoted since last year.” He added, “It is difficult to expect significant continuous growth in the domestic market due to slowing economic growth rates, low birth rates, and an aging population,” and emphasized, “We must diversify our market portfolio overseas where there is growth potential.”
Lim emphasized, “Diversifying the business markets based on localization is essential,” and continued, “We need a customized strategy that constantly adjusts products, services, and marketing strategies to meet local market demands. I hope that continuous efforts will be made to develop core competencies across all institutional sectors to secure global competitive advantages.”
He stated, “Building long-term trust with customers leads to qualitative growth,” adding, “We should think not just about selling products to customers, but about providing the value that customers recognize through our products and receiving an economic reward that corresponds to that.”
Lim pointed out, “For corporations to maintain competitiveness, continuous change and innovation are crucial. It requires ‘dehabituation,’” and emphasized, “We must intentionally distance ourselves from familiar things to discover issues that were previously unrecognized and improve them.” He also noted, “By starting with small changes in our surroundings, such as modifying meeting styles, rotating tasks within departments, and strengthening collaboration with external experts, change will begin and lead to innovation.”