BAT Ronsmans announced on the 2nd that it will unveil a new package design for Dunhill after five years. Dunhill is regarded as BAT Ronsmans' representative premium cigarette product, enhancing its brand value not only through high quality and rich flavor but also with a sophisticated modern aesthetic.
According to BAT Ronsmans, Dunhill will also apply a renovation teaser design across its entire product line in line with this package renewal. This new refurbishment is part of a global package renewal, with South Korea being the first target.
This package renovation targets a total of 11 products, including five types of slim cut Dunhill Fine Cut and six types of king size. The renovation work will continue until March. In particular, the aim is to maintain Dunhill's unique outstanding quality and brand tradition while focusing on realizing a modern and sophisticated aesthetic.
Dunhill will also conduct a pre-notification campaign to inform consumers about the package design renovation. Some of the changed designs will be included in the existing product packaging, along with phrases such as "coming soon, even more stylish" and "coming soon, even more modern" on the new packages.
A BAT Ronsmans official noted, "This package renovation effort is part of an ongoing effort to approach consumers anew in a constantly changing market," adding, "We plan to add a modern sense to Dunhill's unique dignity."