Pulmuone is launching into a new era of professional management with the inauguration of Lee Woo-bong as the 3rd total CEO.
On the 2nd, Pulmuone held an inauguration ceremony for new total CEO Lee Woo-bong at its headquarters in Suseo, Gangnam, Seoul, marking the beginning of his management activities overseeing all domestic and overseas businesses.
During the ceremony, total CEO Lee Woo-bong said, “I feel a heavy responsibility in taking on the significant role of the 3rd total CEO following Lee Hyo-yul. I am reassured by the dedication and efforts of over 10,000 organization members who are committed to spreading the company's values and healthy food options, which will be a great help in the challenging future journey ahead.”
He added, “I will expand Pulmuone's concept of healthy food into sustainable foods and sustainable lifestyles and advance it as a core of global K-food culture. I will do my utmost to ensure Pulmuone stands as a truly global number one sustainable food corporation as well as a sustainable lifestyle corporation.”
He also noted, “In the era of the knowledge revolution driven by big data and artificial intelligence (AI), I will dramatically innovate the organizational culture so that the employees of Pulmuone can fully utilize their potential. I will strive to accelerate digital transformation (DX) and process innovation (PI) to make Pulmuone the most desirable future smart corporation to work for in Korea.”
He further stated, “This year, we anticipate a difficult management environment unlike any we have experienced due to the global economic uncertainty and volatility. Our company has set four practical tasks linked to the organization’s four key long-term strategies (plant-based orientation, animal welfare, healthy experiences, eco-friendly care) as our key management challenges for the year to prepare for the global economic crisis and secure future growth engines for a second leap.”
Pulmuone has identified the four key practical tasks for 2025 as ▲expansion of sustainable foods ▲global market expansion ▲strengthening of ESG (environment, social, governance) management ▲future responses through food technology.
Lee Hyo-yul, who has successfully led the company for the past seven years, will serve in the role of chairman of the board and plans to actively support Pulmuone's continuous growth and development.
As it enters into the second era of professional management, Pulmuone has newly appointed key representatives of major affiliates and core executives of the holding company to work alongside new total CEO Lee Woo-bong in executing key management tasks, along with conducting promotions for executive positions.
Hong Yeong-seon has been appointed as the new representative of Pulmuone Danone. Representative Hong graduated from the Department of English Language and Literature at Sogang University and obtained an MBA from the same university. He has worked as a marketing expert at Pizza Hut, CJ CheilJedang, and Korea Tobacco & Ginseng Corporation. After joining Pulmuone Danone in 2016, he served as the head of marketing and as the head of operations.
Baek Dong-wook has been appointed as the new representative of Pulmuone Samil. Representative Baek graduated from the Department of Genetic Engineering at Sungkyunkwan University and has worked as a sales expert at Korea Nestlé and Sempio Foods since 1994. After joining Pulmuone Samil in 2015, he served in roles including head of sales and head of operations.
Kim Tae-seok has been appointed as the new head of the Pulmuone Technology Institute, which is the R&D center of Pulmuone. He holds a bachelor's degree in food engineering and a master's and doctorate in bioengineering from Yonsei University. He joined the predecessor of the Pulmuone Technology Institute, the Pulmuone Research Institute, in 1990 and has served as the head of functional research support and head of research and development.
Kim Jong-heon has been appointed as the new head of the management planning department overseeing Pulmuone's strategy and finances. Additionally, promotions have been conducted for two executives: Ryu Tae-sang, who is in charge of integrated operations at Pulmuone, and Kim Jong-hwa, head of management support at Pulmuone Food & Culture.