Homeplus Online announced on the 30th that sales of pasta ramen, which is part of the so-called "non-broth ramen" category, have increased by approximately 143% compared to the same period last year.
According to Homeplus, sales of non-broth ramen from March to November this year rose by 17% compared to the same period last year. This figure is 6 percentage points higher than the growth rate of broth ramen during the same period. Over the past three years, the average annual growth rate of Homeplus's non-broth ramen has reached 18%, which is 4 percentage points higher than that of broth ramen.
In particular, it has been shown that sales of key items in the non-broth ramen category have significantly increased. Sales of pasta ramen increased by 143% compared to the same period last year. During the same period, sales of spicy chicken stir-fried noodles increased by 24%, and sales of black bean noodles also rose by 13%.
In terms of sales volume, black bean noodles accounted for the largest share at 48%. This was followed by bibim noodles and jjamppong at 21%, and spicy chicken stir-fried noodles at 18%.
Sales of non-broth cup ramen during the same period were 24%, which is about eight times higher than the sales of broth cup ramen at 3%. Sales of bibim noodles and jjamppong surged by 48% compared to the previous year, and sales of spicy stir-fried noodles also increased by approximately 94%.
During the same period, sales of pasta ramen in bag noodles increased by 237% compared to the previous year. Sales of yakisoba, curry, and udon also rose by 59%, and sales of spicy chicken stir-fried noodles increased by 30%. Notably, the "Shin Ramyeon Tumba" bag noodles, launched in October, became a representative product, accounting for 24% of pasta ramen sales within two months of its release.
Cho Hye-young, head of online marketing at Homeplus, noted, "We plan to continue offering a variety of food options that can quickly satisfy customers' tastes and preferences based on the high accessibility of online shopping."