LOTTE WELLFOOD (formerly LOTTE Confectionery) announced on the 30th that its new product Zero Choco Pie, launched in October, has surpassed 6 million units sold in just 50 days since its release. This equates to more than 500,000 boxes consumed.
Zero Choco Pie is the industry's first sugar-free, no-sugar chocolate pie. Development began after it ranked first in an internal consumer survey for two consecutive years as the most desired product for the Zero concept. A LOTTE WELLFOOD official noted, “There were many consumer opinions indicating that they wanted to reduce the burden of sugar, which is typically the main ingredient in marshmallows, a symbol of Choco Pie.”
As a result, Zero Choco Pie was able to richly embody the taste and texture of marshmallow and the flavors of chocolate without using sugar after a research and development period of more than two years. The calorie count is also reduced to 110 kcal per box, about 63% lower than existing products.
Following the success of Zero Choco Pie, LOTTE WELLFOOD is focusing on strengthening its Zero brand. As it has identified the health and wellness category as a future growth driver, the strategy is to expand its competitiveness in the sugar-free dessert market. The Zero brand aims to achieve sales of over 50 billion won this year.
A LOTTE WELLFOOD official said, “LOTTE WELLFOOD will continue to strengthen the Zero brand product line to provide even more diverse options in food.”