Musinsa announced on the 27th that the conversion rate of customers visiting the store increased by about 3 times as a result of restructuring into a multi-store.
In August, Musinsa improved the user interface (UI) and user experience (UX) to enhance customer convenience. The home screen was restructured into a multi-store format, divided into six categories: beauty, player, outlet, boutique, sneakers, and kids.
Additionally, to provide an optimized shopping experience for customers, the personalized area was advanced based on AI recommendation technology.
From September to December, the number of views checking detailed pages for product purchases on the Musinsa store home increased by 157% compared to the same period last year. The view count for beauty products increased by more than 2.7 times, and the number of users checking the detailed pages of beauty products rose by over 116%.
The effects of enhancing AI recommendation technology also appeared positively. The number of customers purchasing products recommended on the Musinsa store recommendation board increased by over 180% compared to the previous year, with the transaction amount rising nearly fourfold.
In particular, the conversion rate for purchases in the personalized recommendation area increased by about 3 times, contributing to a transaction amount increase of over 308% compared to the previous year.
A Musinsa official noted, "While expanding the personalized recommendation service, we created over 50 times more AI recommendation scenarios based on 150 million extensive fashion data compared to before the transfer," adding, "We will continue to further enhance the personalized recommendation area."