11th Street announced on the 19th that its core business, the open market institutional sector, achieved a profit in operating income for nine consecutive months from March to November.
11th Street continued its relay of profitable operating income that started in March by realizing a profit in the open market institutional sector in November. The cumulative operating profit in the open market institutional sector from January to November also improved by more than 25 billion won compared to the same period last year.
11th Street successfully concluded the largest shopping festival of the year, Grand 11th Festival, last month amid ongoing efforts to reduce fixed costs.
In particular, it made efforts to enhance marketing efficiency through services to attract and activate customers by diversifying promotions and product benefits appropriate for the Grand 11th Festival.
As a result, the monthly active user count (MAU) for 11th Street in November increased by 18% from the previous month to 9.23 million. Additionally, the number of payment customers in the open market institutional sector for last month rose by 14% compared to the previous month. The number of new and dormant payment customers in the open market also surged by 25%.