On the 17th, LF's lifestyle specialized mall, LF Mall, announced that it has added a new feature on the 'product details' page.
The newly revamped area within the product details that significantly influences product purchase decisions includes the 'size tab' and 'review tab.' The aim is to provide additional information more precisely than before for customers who find it difficult to gauge size or style based solely on product images.
The size tab has been newly established to allow more precise purchase decisions by cross-analyzing big data on products and customer behavior. It offers customized size information by combining personal body information with data from other customers, and shows recent purchase history alongside personalized size recommendations, making it possible to compare with purchased items.
The review tab has been enhanced with upgrades to the UI/UX for improved usability and strengthened filtering functions. The structure has changed to focus on video and image reviews for intuitive purchase decisions, and customers can now search reviews not only by product options (color, size, etc.) but also by personalized conditions (body shape, satisfaction level, etc.) with more sophisticated filtering functionalities.
According to LF Mall's data, 'size dissatisfaction' accounts for the largest portion of return and exchange reasons. Noting that many customers experience failures related to size during the online shopping process, LF has established a more refined and efficient search environment by cross-analyzing various attributes such as customer behavior information and material and style information for individual products. LF expects this revamp to increase customers' purchase conversion rates and decrease return rates.
Additionally, the 'sign-up' page has been improved to be optimized for mobile use. With over 85% of LF Mall customers utilizing services in a mobile environment, the interface has been newly constructed to reflect mobile-centric customer behavior patterns. The sign-up process has been significantly simplified from the existing five mandatory input fields to three, greatly enhancing initial accessibility for customers.