Dongseo Foods' coffee brand "KANU" announced on the 16th that it will improve product design and quality and promote "KANU Innovation."
Since its launch in 2011, KANU has sold over 10 billion servings of stick products in the past 13 years. Dongseo Foods has continuously expanded the product lineup to include KANU Latte, KANU Decaf, and KANU Signature to match consumer lifestyle changes and coffee preferences.
Last year, it released premium capsule coffee "KANU Barista" and "KANU Beans."
Dongseo Foods changed the brand identity and package design for this KANU Innovation. The new logo is the first change since its launch in 2011, featuring a simple yet highly readable typeface. The packaging incorporates a standardized layout applied across KANU sticks, capsules, and beans to enhance consistency.
Dongseo Foods reported that the quality of KANU stick coffee has also been improved. Through consumer surveys, the most preferred Americano flavor was identified, and Dongseo Foods adjusted the bean blending ratios according to the characteristics of each product, KANU "Dark," "Mild," and "Light." According to Dongseo Foods, KANU implemented a method that most effectively expresses the properties of each bean to achieve distinctive flavors for each product.
Along with this KANU Innovation, Dongseo Foods unveiled a new TV advertisement. The ad captures moments of consumers enjoying coffee in various ways in their daily lives, expressing "the moment of facing my true self with KANU."