Swiss luxury watch brand Jacob & Co. Korea announced on the 13th that it has opened a boutique on Dosan-daero in Gangnam, Seoul.
The newly opened Jacob & Co. Korea boutique boasts the largest scale in Asia. The interior of the boutique features an overall white tone with black accents, creating the brand's unique glamorous atmosphere. Showcases lining the walls display timepieces from high complication models, including Astronomia. There is a separate private room for VIP customers, allowing for consultations in a comfortable and cozy atmosphere.
Notably, the 'Billionaire,' priced at over 5 billion won, draws attention. This watch, set with 714 diamonds totaling 129.6 carats, boasts an overwhelming visual presence and exemplifies the essence of Jacob & Co.
Jacob & Co. is a high-end watch and jewelry brand created in 1986 by diamond designer Jacob Arabo. Limited editions are sold, including the signature collection 'Astronomia,' and models such as 'Opera Godfather,' 'Dual Time Zone,' Billionaire, and the 'Bugatti Tourbillon,' released in collaboration with the French high-end supercar brand Bugatti.
All timepieces are crafted based on Swiss craftsmanship in Geneva, embodying the brand's technical perfection and artistic value. Jacob & Co. collaborates with supercar brand Bugatti, Paramount Pictures, NBC Universal Studios, Balenciaga, and more, showcasing unique designs. Additionally, it has formed partnerships with global celebrities, including Lionel Messi, Cristiano Ronaldo, Rihanna, and Floyd Mayweather.
In South Korea, G-Dragon, who recently released a new song after seven years and is heating up the global scene, caught attention wearing Jacob & Co. watches and jewelry in the music video for 'Power' and on variety shows.
The Jacob & Co. Korea boutique is a space where visitors can directly experience the brand's philosophy and heritage, and visits and consultations are available by appointment.