Shinsegae Construction announced on the 18th that it is supplying the commercial facility 'Believ Center High Golden Place' within the 'Believ Center High' complex in the Hwado area of Namyangju.
Previously, the 250-unit apartment Believ Center High sold out 100%. The commercial facility Believ Center High Golden Place, which is now being marketed, will occupy the 1st to 3rd floors of one of the 3 buildings, which consists of 5 underground and 29 above-ground floors. It has a total of 97 units and a gross floor area of 60,774 square meters.
Believ Center High Golden Place has introduced various specialized designs. The complex has a differentiated facade design suitable for its location on a main road. It will be developed as a street-type commercial facility to attract foot traffic from the nearby riverside park. The main pathway that runs through the entire commercial facility has been designed to enable a natural flow of people, considering the adjacent commercial area.
This commercial facility will be located right in the heart of the main commercial area linked to the local representative shopping district. Nearby, there is the Masuk 5-day market and the Masuk Station, which forms a transportation-oriented commercial area. Additionally, it is close to local schools such as Simseok Elementary School, Simseok Middle School, and Simseok High School.
There is also the advantage of a wide selection of tenant companies. On the 1st and 2nd floors of the complex, fine dining options and closely related lifestyle sectors will be accommodated, taking into account customer attraction and dwell time, while the 3rd floor can attract medical facilities, academies, and sports businesses.
The foot traffic in the area is expected to increase. Masuk Station, located near the commercial facility, is set to open the metropolitan rapid transit line (GTX) - B. The GTX-B line, which had its groundbreaking ceremony earlier this year, will span 82.8 kilometers, connecting Incheon Songdo to major areas in Seoul such as Yeouido, Yongsan, Seoul Station, and Cheongnyangni. After its scheduled opening in 2030, it will take just 23 minutes to travel from Masuk Station (Hwado) to Cheongnyangni.
The promotional hall for Believ Center High Golden Place is located in Nokchon-ri, Hwado-eup, Namyangju, Gyeonggi Province.
Commercial facilities with street-type specialized designs are emerging as blue-chip assets in the revenue real estate market. The advantages of excellent visibility and accessibility have significantly highlighted their potential to attract customers.
In fact, commercial facilities with street-type designs are highly visible and allow for natural access as they are created along the roads, making it easy for customers to flow in. This has made them particularly favored among investors due to their capacity to naturally attract foot traffic.
This is why street-type specialized designs are gaining popularity in the revenue real estate market. For instance, a commercial facility in the 'Asan Baebang Geumgang Pentarium Central Park' complex, which was launched in Asan, South Chungcheong Province, in October of this year, featured a street-type structure fully opened to the main road, demonstrating excellent visibility and accessibility. Additionally, the complex gained attention for its efficient traffic flow design adjacent to community facilities, successfully achieving early sales.
The same goes for the commercial facility within the 'Osan Sekyo 2 District Geumgang Pentarium Central Park' complex, which was launched in Osan, Gyeonggi Province, in July of this year. The complex consists of street-type commercial facilities located on the main road, highlighting their ability to attract external foot traffic. As a result, it achieved full sales and joined the list of sold-out properties.
A real estate expert noted, 'Since the ability to attract customers is directly linked to revenue, it is expected that street-type commercial facilities, which easily absorb foot traffic and have high customer attraction effects, will be popular among buyers.' They added, 'Especially when located in areas with rich foot traffic, they can expect to create synergies, making them even more noteworthy.'