SK C&C CI. /Courtesy of SK C&C
SK C&C CI. /Courtesy of SK C&C

SK C&C announced on the 25th that it has embarked on the ‘Project First: corporations banking and marketing enhancement,’ which is the second phase of the next-generation system construction for Hana Bank.

‘First’ is a slogan reflecting Hana Bank's corporate culture that prioritizes customers. Hana Bank plans to accelerate the digital transformation of its corporations banking channels and marketing platforms through this project.

SK C&C will be responsible for ▲enhancing the corporations banking channel operations ▲rebuilding the Integrated Messaging System (UMS) ▲enhancing the marketing platform in this project. Through this, it plans to transform Hana Bank's corporations banking channel into a digital banking channel tailored to the customer journey and to enhance the marketing platform based on customer behavior.

First, it will classify customer types based on the financial journeys that corporate clients are interested in and optimize the structure to allow rapid access to preferred services for each customer. This includes categorizing into ▲'banking type clients' looking to start fund management ▲'integrated fund management type clients' utilizing open banking ▲'product subscription type clients' exploring various products ▲'management type clients' aiming to grow their business through personal business support services, among others, and it will implement a customized user environment and experience (UI·UX) by automatically mapping necessary content and services.

It also plans to improve the processing speed of large-volume query data and implement a transaction continuation service through an omnichannel that connects mobile and face-to-face services. The Integrated Messaging System (UMS) is a system that efficiently manages sending messages to customers. Through this rebuilding, it aims to enhance employee convenience by ▲timely sending information tailored to customer types ▲improving system performance for mass sending ▲implementing error checks and anomaly detection processes at each sending stage ▲automating settlement tasks.

In enhancing the marketing platform, it will strengthen targeted marketing based on behavioral information identified throughout corporate clients' transaction journeys and life cycles. Designed to provide recommendations for interested products at the transaction initiation stage or information relevant to startup consulting such as business funding, taxation, management, and financial support at the startup preparation stage through a single view screen that presents multidimensional customer information at a glance.

Kim Nam-sik, head of Digital Services Division 1 at SK C&C, noted, “As a digital innovation partner for Hana Bank, we will do our best in the corporations banking channel and marketing platform enhancement project to align with the goal of developing a banking DX system for providing customer-first service.”