Samsung Electronics launched its first AI laptop of the year with the release of the new 'Galaxy Book5 Pro' on the 2nd.
Since its release in October last year, the 'Galaxy Book5 Pro 360', which was sold only on Samsung.com, has also started selling in major offline stores and online malls since the 2nd.
'Galaxy Book5 Pro' and 'Galaxy Book5 Pro 360' (hereafter referred to as 'Galaxy Book5 series') are targeting domestic consumers based on the latest processor 'Lunar Lake,' an essential element of AI laptops, and differentiated 'Galaxy AI' to take the lead in the market.
As the peak season for laptop purchases and gifts rises due to graduations and admissions, the number of customers seeking the 'Galaxy Book5 series' is expected to increase.
The 'Galaxy Book5 series' is characterized by its ability to provide an excellent AI experience with its latest processor suitable for complex AI computations.
To use seamless AI functionalities and support for future MS 'Copilot+ PC', at least 40 TOPS (40 trillion operations per second) of NPU performance is required, and the 'Galaxy Book5 series' is equipped with Intel's 'Lunar Lake' processor that offers up to 47 TOPS of performance, delivering optimized AI performance.
The large-capacity battery, which can be used for up to 25 hours on a single charge, is also an advantage, allowing for long hours of work without charging based on excellent power efficiency.
In addition, it supports a fast and accurate touch screen, enabling intuitive use of various AI functionalities. The high-resolution 'Dynamic AMOLED 2X touch display' with vision booster increases content immersion.
In particular, the 'Galaxy Book5 Pro 360' supports a 360-degree rotatable display and S Pen, offering various AI PC usability such as drawing and precise writing.
Furthermore, this new product supports the 'AI Select' feature based on 'Galaxy AI' for the first time in the Galaxy Book series.
Similar to the 'Circle to Search' feature on Galaxy smartphones, users can draw a circle on the touch screen or drag with the mouse to instantly search for desired results when curious about an image or text.
Text can be extracted separately from searched images or videos for document work, and simply drawing a circle around a QR code on the screen allows for easy URL execution.
Online, there have been reviews stating that it is convenient to 'resolve image information without searching on other sites or having to recognize a QR code with a smartphone, all from the laptop itself.'
The 'Photo Remaster' feature, which allows for precise correction of old photos or quick upscaling of low-resolution images with enhanced NPU performance, is also useful.
Even without a separate correction program, when a low-resolution photo is opened and the 'Photo Remaster' feature is clicked in the menu, a photo with improved quality appears and can be saved.
It is expected to be highly useful as it can clearly correct low-resolution images found on the web, childhood photos, and old business cards.
In addition, the 'Galaxy Book5 series' improves convenience and work efficiency through strong consolidation with smartphones and tablets.
By connecting the 'Galaxy Book5 series' with smartphones through 'Link to Windows', users can utilize 'Galaxy AI' features supported on smartphones such as 'Circle to Search,' 'Photo Assist,' 'Note Assist,' and 'Real-time Translation' on their laptops as well.
Samsung Electronics is holding the 'Galaxy Academy Festa,' where customers can encounter the 'Galaxy Book5 series' with special benefits until March 31.
Customers who purchase the 'Galaxy Book5 Pro' or 'Galaxy Book5 Pro 360' by the 16th of this month will receive MS Office Home 2024.
Additionally, it offers a wealth of benefits such as Starbucks laptop pouch giveaways on a first-come, first-served basis and discounts on the Galaxy Buds 3 series.
A representative from Samsung Electronics noted, 'If you are looking for a true AI laptop, you need to carefully check for the Lunar Lake processor, built-in AI features, and future support for Copilot+ PC,' stating that the Galaxy Book5 series, which has all those elements, will lead AI PC leadership.