The app analytics service companies WiseApp, Retail, and Goods announced on the 7th that they investigated the number of users and usage time for generative artificial intelligence (AI) apps.
According to WiseApp, the most widely used generative artificial intelligence (AI) app among South Korean smartphone users (Android + iOS) in December of last year was ChatGPT, with a monthly user count reaching 6.82 million. Following this were A-dot with 2.45 million users, Rutton with 2.32 million, Perplexity with 590,000, Microsoft Copilot with 310,000, and Claude with 120,000.
In particular, the monthly usage time of generative artificial intelligence (AI) apps has shown an increase of more than eight times compared to the previous year. The usage time, which was 110 million minutes in December of last year, surged to 900 million minutes by December 2024.
This survey was conducted by WiseApp, Retail, and Goods, sampling South Korean Android and iOS smartphone users, and focused only on generative artificial intelligence (AI) apps that perform information search, text and image generation, and personal assistant roles as conversational AI apps. However, apps specialized for specific functions like photography, note-taking, and translation were excluded from the survey.
WiseApp, Retail, and Goods noted, "The rapid growth of generative AI services is transforming the way content is consumed and produced, and it is becoming deeply embedded among South Korean users."