The Samsung Electronics Unpacked event, which will unveil new products including the Galaxy S25 series, is set to take place on the 22nd at 10 a.m. (local time) in San Jose, U.S. In Korean time, it will be at 3 a.m. on the 23rd, and it is scheduled to be broadcast live on the Samsung Electronics newsroom, Samsung.com, and YouTube.
The invitation video for this Unpacked event begins with a star-shaped smartphone corner design utilizing Galaxy AI and transitions to a voice recognition AI service screen. When a user asks, “When is Samsung Galaxy Unpacked?”, the date of the event appears on the screen, followed by the request, “Please register it in my calendar.”
The invitation emphasizes Galaxy AI, which is evolving into an AI agent, suggesting that enhanced AI features will be showcased at the event. The ongoing ‘One UI 7’ beta program, targeting Galaxy S24 series users, includes AI functionalities such as text composition assistance, automatic currency transcription, and an intelligent notification system.