NHN announced on the 6th that it has unveiled a branding site called 'Hangame Poker INSIDE' to mark the 25th anniversary of 'Hangame Poker,' along with a font and character that embody the brand identity.
'Hangame Poker INSIDE' signifies the strengthening of the 'Hangame Poker' brand identity and the preparation for a new leap forward. The brand site introduces the PC version, 'Hangame Poker,' which has been loved for 25 years, and the mobile-linked version, 'Hangame Poker Classic.' It also presents a new font that reflects the identity of 'Hangame Poker' and a new character, 'Hangame Poker Friends,' which will grow into the representative character of the game.
Kim Sang-ho, head of NHN's game division, noted, 'We planned the branding site to effectively communicate the value of 'Hangame Poker' internally and externally, capturing the vision for the future of 'Hangame Poker.' He added, 'The Hangame Poker font and characters such as Chip Saja, Poka, and Hati are expected to enhance emotional intimacy with 'Hangame Poker's' unique brand identity and further expand its future value.'