Mobility platform Tada announced on the 6th that it will operate a promotion called "Expecting Mom Tada" to expand its family-friendly transportation services for pregnant passengers.
Tada highlighted that pregnant residents of Seoul can use transportation points received from the Seoul City transportation subsidy program on the Tada platform, and it will additionally offer a Tada coupon pack worth 80,000 won.
The coupon pack consists of one 10,000 won coupon, two 5,000 won coupons, and two 30,000 won coupons for Incheon Airport reservations. Coupon applications are available from the 6th until March 31. Seoul City's transportation points for pregnant women can be registered anytime on the Tada app, and both points and coupons can be used for on-demand calls and reservation services.
The "Mom and Dad Tada" promotion, which ran from August to October last year, saw participation from about 20,000 people by offering coupon packs and car seat reservation options aimed at parents of infants. Based on this, Tada launched the regular service "Tada with Car Seat" in December last year, which allows real-time calling.
"Tada with Car Seat" is equipped with an all-in-one rotating car seat that can be used from newborns up to 12 years old, providing comfort and safety for pregnant women and families traveling with infants.
A Tada representative noted, "We will continue to expand our premium transportation services to meet the diverse needs of our passengers."