Hong Beom-sik, CEO of LG Uplus, through his 2025 New Year message, presented core values to his employees aimed at becoming a 'Growth Leading AX Company' and expressed his aspiration to create a brighter world through customer satisfaction.
In an email to employees, Hong noted, "Over the past month, I have been assessing the tasks of each organization and confirmed the solid foundation that has been built through overcoming challenges for a long time," and encouraged them by saying, "This is the result of everyone prioritizing customer value." He continued, "We will create a system to do what we have done well even better," and shared his vision for the future.
He defined LG Uplus's core value as 'a bright world through customer satisfaction' and emphasized four elements necessary to achieve this. First, it is the creation of customer value through hyper-focus on customers. He stated that it is essential to proactively understand customer needs and market changes and to identify points that will impress customers based on differentiated competitiveness.
Second, securing competitiveness by establishing an AX (AI transformation) ecosystem. He emphasized that it is necessary to create exclusive entry barriers through cooperation with various partners, such as AI technology and platform corporations, and to provide hyper-personalized value.
Third, he suggested maximizing effectiveness through selective concentration based on data and metrics, while gradually advancing. Fourth, he stated that it is essential to establish fundamentals such as quality, information security, and safety, aiming for world-class standards from the customer's perspective.
Hong emphasized the importance of building a system that creates a definitive success model by repeatedly accumulating successful experiences and encouraged spreading positive energy through a culture of communication that is affirming and commendatory.
Meanwhile, since being appointed CEO last year, Hong has communicated with various organizations to encourage employees and has focused on directly visiting sites to ensure communication quality and customer fundamentals. On the last day of 2024, he visited major sites to express his gratitude to the members.