LG Electronics announced on the 2nd that it will unveil the 'MX Platform', which expands AI Home into mobility space, at the world's largest electronics and IT exhibition 'CES 2025', held in Las Vegas on the 8th (local time).
LG Electronics will showcase a concept vehicle themed 'lifestyle solutions for mobility' at the CES 2025 exhibition. The MX Platform is a movable customized space that can be created by combining AI appliances and Internet of Things (IoT) devices tailored to the various lifestyles of each customer.
Last year, LG Electronics noted its intention to expand generative AI, which interacts with customers, into all places where customers stay, such as commercial and mobility spaces. The AI Home, expanded into these diverse spaces, evolves the realm of home appliances into a space solution that takes care of customers' overall lives, providing them with new value.
The MX Platform allows customers to create the most suitable mobility space by combining home appliances located in living rooms, dressing rooms, bedrooms, kitchens, and more, modularly. For example, a vehicle equipped with the MX Platform transforms into a multifunctional space for relaxation and hobbies for those who need their own space outside of home.
The MX Platform offers a more personalized experience through the AI Home hub 'LG ThinQ ON'. The ThinQ ON equipped with generative AI will converse with customers to manage schedules, provide necessary information such as weather and traffic, and connect to external services such as food ordering, laundry, and restaurant reservations.
LG Electronics conceived the MX Platform in line with the trend of the mobility industry transforming into experience spaces. A survey of approximately 31,000 global respondents regarding 'perceptions of cars in daily life' confirmed that customers perceive autonomous vehicles as 'a space where they can play, stay, and work.'
72% of respondents said they enjoy the time spent in a vehicle as their own time rather than wasting it, and 43% considered vehicles as meaningful personal spaces rather than mere means of transportation.
Ryu Jae-cheol, head of LG Electronics' HS Business Unit, said, 'To present a new direction for space solutions based on the home appliance and AI Home technologies that LG Electronics is pioneering, we will collaborate with various partners.'