V.C.N.C., the operator of the 'Tada' service, announced on the 16th that it has formed a partnership with Cathay Pacific Airways to provide 'Asia Miles' earning benefits.
Tada users can earn 1 Asia Mile for every 1,000 won spent. Asia Miles is Cathay's mileage program that can be used for various services, including flight reservations, seat upgrades, and hotel stays.
The mileage partnership between Tada and Cathay will operate for one year, from the 16th to Dec. 15 of next year.
Donald Morris, head of Cathay's Korea branch, noted, "The partnership with Tada is an effort to provide a better travel experience by consolidating air travel and ground transportation."
A Tada representative stated, "With our collaboration with Cathay, we have been able to offer Tada users an even more special travel experience and benefits," adding, "We will continue to create diverse value through global partnerships."