Hancom (Hancom) announced on the 11th that it has unveiled a new advertising campaign that presents an optimized work environment for the era of artificial intelligence (AI).
This advertisement was created to commemorate the official launch of Hancom’s major products, the intelligent work solutions ‘Hancom Assistant’ and ‘Hancompedia.’
The core message of the advertising campaign is, ‘Using Hancom AI means having countless work partners.’ The campaign expressed the experience as if many experts were quickly replacing tasks that office workers need to handle, such as drafting documents, searching for data, and creating images, even if they had ten bodies.
Hancom plans to focus on airing this advertisement on television channels for about two months. It will also create humorous content to display on major digital platforms and social media channels, such as Meta and Naver (NAVER(035420)), targeting younger audiences for brand communication activities.
Hancom CEO Kim Yeon-soo noted, 'Through this campaign, Hancom will solidify its position as an AI company leading business innovation, beyond simply providing functions.' He also said, 'In line with the trend of expanding the introduction of AI in the institutional sector, we plan to further strengthen our position in the corporations market.'