CES 2025 Zero One booth. /Courtesy of Hyundai Motor Group

The Hyundai Motor Group's open innovation platform "ZER01NE" will showcase innovative technologies from promising domestic and international startups at the world's largest IT and home appliance exhibition "CES 2025."

ZER01NE announced on the 5th that it will set up a ZER01NE booth at CES 2025, taking place in Las Vegas, USA, from January 7 to 10 local time, supporting the exhibition of 10 startups that Hyundai Motor Group is investing in and collaborating with.

Participating in CES for three consecutive years since 2023, ZER01NE will present innovative technologies from startups in the fields of mobility, AI, robotics, and ESG, together with Hyundai Cradle and the Hyundai Motor Chung Mong-Koo Foundation this year.

In particular, on the 7th and 8th, there will be public discussion sessions on Hyundai Cradle-startup panels themed "clean tech" and "robotics," respectively. Employees of Hyundai Cradle, who are discovering promising startups from major global hubs, will facilitate an exchange of technological trends and knowledge, aiming to strengthen the synergy among members of the global open innovation ecosystem.

Through this CES 2025 exhibition, ZER01NE plans to support participating startups in securing an excellent network and creating investment opportunities to help them establish themselves as global corporations.

Participating startups include ▲ Deep Insight (AI-based 3D sensing camera modular solution) ▲ Narnia Labs (3D engineering data and AI solution) ▲ Terracole (PET depolymerization-based recycled TPA and EG material production) ▲ Capture6 (direct carbon capture technology) ▲ Tesolo (articulated robot gripper) ▲ Made (silicon carbide material 3D printing) ▲ Three-I Solutions (industrial neutron component analyzer) ▲ Smart Tire Company (shape memory alloy-based non-pneumatic tires) ▲ Coop Technologies (autonomous vehicle, robot, and automation risk insurance technology) ▲ Invelab (integrated solutions for controlling invasive plant species), among others.

A ZER01NE official said, "We will further enhance Hyundai Motor Group's open innovation capabilities by collaborating with creative talents and innovative partners around the world, and we will strive to promote the growth of the global startup ecosystem."

Meanwhile, ZER01NE plans to introduce visitors to Hyundai Motor Group's open innovation activities, which are actively being promoted worldwide, including its win-win strategies with startups and collaboration achievements at CES 2025.