Daedong Group Chairman Kim Joon-sik stated in a New Year's address to employees on the 3rd that 2025 will be the first year to realize their vision, committing to quantitative growth in the global market and the development of new businesses such as transport robots and precision agriculture.
Kim noted, "This year, we anticipate that uncertainty will reach its peak due to the inauguration of the second term of Trump, the shift of major countries to a currency easing policy, and the push for fiscal consolidation due to budget deficits. However, we have thoroughly prepared for the present and future since promoting changes in our industry from 2020," adding, "2025 will be the year when the fruits of these efforts are harvested and we realize the vision we have set."
Kim presented three key tasks for this year to promote Daedong's growth: ▲ global quantitative growth ▲ establishment of future businesses ▲ motivation.
First, regarding global quantitative growth, we set major goals for 2025, including achieving a 10% market share in North America, increasing sales and the proportion of medium and large tractors in Europe, establishing a foundation for new businesses in compact construction equipment (CCE), and stabilizing new markets such as Ukraine and Türkiye.
Additionally, there are plans to export all tractor models equipped with telematics (TMS) to the United States. Daedong will also embark on monetizing precision agriculture and transport robots, which have been carefully prepared as one of its future businesses.
Kim emphasized the need for closer cooperation and communication between the headquarters and overseas subsidiaries in an increasingly uncertain market environment to establish flexible strategies suitable for market changes. He stressed that they must continue to enhance not only product competitiveness but also new competitiveness through parts, services, and dealer financing to maintain a "stable growth trend."
He also highlighted the importance of employees' motivation. Kim said, "Motivation to achieve our vision is indeed a crucial element for us right now," and added, "Based on this, we need to set concrete and actionable plans and adopt a mindset to see them through to the end, no matter what."
Finally, Kim remarked, "As the saying goes, 'Opportunities come to those who are prepared,' we have been making continuous efforts over the past five years to prepare for a quantum leap," and said, "2025 will be a year of pioneering a new path that no one has yet traveled and proving Daedong's achievements as a leading company in future agriculture to the world."