OneCup is a proptech startup developing a real estate fractional investment solution. CEO Choi established the company in July 2021.
CEO Choi double-majored in physics and business administration at Chung-Ang University and obtained an MBA from Cornell University in the United States. She worked at Samsung, Corning, Merck, and Toss, and developed an interest in the real estate market. Subsequently, she founded OneCup to address the entry barriers of high expenses and information asymmetry in the real estate market, which is one of the critical factors for asset formation.
CEO Choi noted, "The existing real estate market has a high expense that creates an entry barrier to investment, and from the seller's perspective, low liquidity hinders increasing value," adding, "We aim to solve these issues." She emphasized the company's vision as "easy, enjoyable, and collaborative investment living, maximizing the asset value of land, buildings, and spaces."
OneCup has gathered a team of experienced professionals, including fintech strategists, leaders in real estate project financing and urban regeneration development, artificial intelligence strategists, and data analysts, centered around CEO Choi. They are currently developing the real estate fractional investment service 'OneCup Pro.' CEO Choi explained, "This service helps anyone invest with a small expense by dividing the real estate investment target into multiple equities."
OneCup Pro measures real estate values through an AI-based automated evaluation system and analyzes customer preferences to recommend customized investment assets. CEO Choi stated, "We have built an automated valuation model (Automated Valuation Model·AVM) that predicts real estate values using public and customer data with a multimodal AI base."
OneCup Pro also plans to launch a security token offering (STO) service that digitizes various real estate assets based on blockchain. CEO Choi said, "After purchasing real estate at a reasonable price determined by the automated valuation model, we aim to facilitate easy investments in real estate development, sales, and rentals that are difficult for individual investors through OneCup's STO service."
OneCup's major planned products are broadly categorized into four types: 'Gold Portfolio' for servicing high-end real estate and investments in the top 1% of assets, 'Blue Portfolio' for investing in urban regeneration projects that revive neglected spaces in collaboration with local governments, 'Green Portfolio' for achieving carbon neutrality through the remodeling of regional industrial complexes and factories, and 'Red Portfolio,' a social living project aimed at solving housing welfare issues by promoting social housing.
OneCup targets overseas markets first, particularly the United States and Singapore, where securitization of STO is in progress. CEO Choi mentioned, "Next year, we are preparing licenses for the United States and Europe, starting with Singapore," and added, "We plan to secure multinational licenses to create a global STO investment market that connects various countries." She further emphasized, "We will contribute to enabling meaningful investments for anyone around the world by establishing a process for impact investment (value investment) linked to real estate through the liquefaction of digital assets."