Pount, a robotics advisory firm, said on the 8th that it will make this year a time to enhance and focus its capabilities across the company on artificial intelligence (AI) technologies that can be applied to asset management while announcing its '2025 business plan.'

Fount logo. /Courtesy of Fount

Pount underwent a reorganization of its asset management business centered around its subsidiary Pount Investment Advisory from the second half of last year. Through this, it significantly reduced its advisory services while developing high-value-added new services. Pount noted that it has embarked on substantial financial technology enhancement while expanding its research and development organization for AI technology.

Going forward, Pount plans to focus all efforts on upgrading technology using the latest large language models (LLM) and real-time market analysis technology during market hours, moving beyond the previously limited AI-based market analysis and client portfolio management methods.

In addition, it plans to apply natural language processing (NLP) technology to daily global financial news streaming data from various sources to create a memory system and build a system that predicts and analyzes trends in volatility changes based on this data.

Pount emphasized that it will provide various investment information and customized solutions tailored to client needs, and help clients achieve stable and sustainable long-term investments even in complex market environments.

In particular, Pount Investment Advisory has been recognized for its AI technology in the financial industry after being selected for NVIDIA's Inception program in December last year. The NVIDIA Inception program, which started in 2016, is a nurturing program for startups dealing with advanced services based on artificial intelligence, providing support for stable market entry and creating a smooth service development environment upon selection.

The existing core business sector, discretionary services, plans to continue working on expanding and strengthening its competitiveness around pension-centered services, starting with the launch of a retirement pension robo-advisory discretionary service designated as an innovative financial service by the end of last year.

Kim Young-bin, CEO of Pount, said, “Having been established in 2015, Pount is now celebrating its 10th anniversary,” adding, “The next decade will be a time of concerted efforts to transform into a financial-specialized AI technology corporation, and the beginning of 2025 will mark a foundational year for achieving financial AI technology innovation by mobilizing all available human and material resources.”