Daily Funding, an online investment-linked finance company, released data on the '2024 annual investment review' on the 6th, revealing the preferences of investors by age group as well as records from the past year. The data was compiled based on 17,568 mid-interest investment products handled by Daily Funding in 2024.
The most popular product is the selected sales receivables (SCF) product, where investment returns are repaid in 2 to 24 days. SCF products saw the fastest closing rate, with investments completed in just 4 seconds. In addition, short-term products investing in government and large corporation partners for two months are also popular. These two products have shorter investment periods, making them favored by investors in their 30s (30.5%) who prioritize liquidity. They reinvest the principal and interest received an average of 38.4 times to benefit from compound interest.
High-revenue products with a return rate of over 12.5% were most frequently chosen by investors in their 40s (37.4%). The investment rate among those in their 40s was more than twice as high as that of those in their 20s, 30s, and 50s. This indicates that individuals in their 40s are at a stage of life where they are most actively engaged in economic activities and are making active investments based on their ample investment capacity. In fact, a bond secured by a mortgage with a 12.6% return rate was sold out in just 14 seconds.
An investor who diversified investments and reinvested a total of 4,528 times over the year was also discovered. This figure is approximately 6.5 times higher than the highest investment count of 700 in 2022. Another investor generated interest revenue of about 2,358,000 won by utilizing their funds.
Lee Min-woo, CEO of Daily Funding, noted, 'We are renewing good results every year by diversifying investment periods and product portfolios, considering both market volatility and investor needs.' He added, 'We are also continuously launching services targeting the 10-20 age group, so we expect their activities to amplify this year.'