SI Securities announced on the 30th that it has changed its name to 'Next Securities.' This comes two years after its previous name change from 'VI Investment Corporation' to 'SI Securities' in 2022.
The company explained that this name change reflects a strong commitment to leading the future financial market through innovation in the financial market, global expansion, and entry into new businesses.
Next Securities presented a new vision alongside the name change. The vision of Next Securities can be summarized as 'leading the innovation of investment methods by building a pioneering financial platform that integrates knowledge, community, and investment.' Based on this vision, the company plans to provide a new investment experience that has never been experienced before by connecting the financial market, real-time news, and social networks.
CEO Kim Seung-yeon of Next Securities said, 'As mobile trading systems (MTS) have become the center of securities transactions, Next Securities will lead changes in the global financial market with next-generation MTS based on artificial intelligence (AI).' He noted that 'the new name reflects our commitment to becoming a leader in future finance through innovation.'
Since taking office, CEO Kim has been focused on developing AI-based hyper-personalized MTS. The plan is to provide customized content and transaction screens to help users make stock trading and investment decisions more intuitively, offering an innovative financial solution that goes beyond a simple transaction platform.
Earlier in October, Next Securities appointed CEO Kim Seung-yeon, establishing a system with co-CEOs Kim Seung-yeon and Lee Byeong-joo. CEO Kim Seung-yeon is praised as a 'big tech' expert who worked at Google and TikTok and is credited with leading customer base expansion and the first profit transition at Toss Securities.