BNK Financial Group has set its management strategy direction for next year as 'strengthening the intrinsic competitiveness of core businesses' and has implemented organizational restructuring and personnel changes accordingly.
On the 23rd, BNK Financial announced the establishment of a future strategy team under the Strategic Planning Department dedicated to new businesses and business diversification, and that it will reorganize the Group Customer Value Innovation Division to innovate digital-based customer experiences and future channels.
The future strategy team plans to establish a comprehensive strategy for the group's future growth. The Customer Value Innovation Division will focus on innovating customer-centric financial experiences, changing online and offline channels, and improving business processes based on digital technology. Additionally, it plans to establish an Artificial Intelligence (AI) Business Team to promote the internalization of AI innovative technologies.
The Group Synergy Management Division will establish a management control department dedicated to enhancing the competitiveness of subsidiaries. It will also unify cooperation, support and management between the holding company and subsidiaries, as well as synergistic discovery systems.
Major subsidiaries, Busan Bank and Gyeongnam Bank, will establish Personal Customer Groups and Corporate Customer Groups, operating dedicated departments tailored to customer segmentation to provide optimized services to individual, corporate, and digitally preferred customers. They will also establish a Non-Face-to-Face Customer Division, a Digital Sales Center, and an Information Technology (IT) Planning Headquarters to enhance digital competitiveness and IT capabilities, and will diversify revenue sources by establishing a Pension Division and a Senior Finance Team.
A BNK Financial official noted, "In order to maintain the continuity and stability of group operations amid a prolonged uncertain management environment, we minimized the appointment of key executives and department heads," and added, "We strengthened operational efficiency through the selective utilization of field experts, including the recruitment of external specialists, expanding personnel exchanges between group companies, and internal promotions of core talent."