TechLabs, a digital transformation corporation, announced on the 16th that it has formed a strategic partnership with ImpactAI, a corporation specializing in advertising efficiency optimization.
This partnership centers on technological cooperation between the two companies and the improvement of existing advertising performance at TechLabs. The company plans to apply ImpactAI's specialized technology for optimizing advertising efficiency to marketing campaigns with large advertising budgets.
A TechLabs representative noted, “Through ImpactAI's artificial intelligence advertising efficiency optimization technology, we will segment large campaigns into multiple small campaigns and maximize advertising efficiency through optimal media planning and real-time effect measurement for each campaign.”
ImpactAI is a corporation specializing in advertising efficiency optimization. It provides an artificial intelligence-based solution (ADOASIS) that automatically detects inefficiencies in advertising budgets and suggests improvements, increasing advertising efficiency by more than 20%.
Yoo Ji-hun, the CEO of TechLabs, stated, “Through this business partnership, we expect to dramatically improve advertising inefficiencies that may occur during the budget planning phase, not only lowering the advertising rates for existing clients but also enhancing our core competitiveness in attracting new clients.”