The business principles of CEO Yun Mun-hyun, who achieved sales of 1 billion won in 'A billion-won breakfast,' caught attention.
The tvN STORY entertainment program 'A billion-won breakfast' aired on the 27th.
Yun Mun-hyun, the representative of the honey butter almond brand that hit the world in 2015, granted on the show, shocking everyone by revealing that the company actually started with a deficit of 10 billion won. Curious about how a debt of 10 billion won transformed into a success story worth 1 billion won, he also revealed his house, a 266-square-meter luxury townhouse.
He continued to unveil his success story, stating that the first flagship store opened in Myeongdong, achieving monthly sales of 3 billion won. However, there was also misfortune, according to CEO Yun.
It became a hot spot among foreign tourists, but two months later, COVID-19 broke out. CEO Yun noted, “I thought it wouldn’t end soon, so facing a failed business, I boldly closed the store; with exports blocked, there were many losses,” adding, “Still, I saw the potential of offline stores and believed it wasn't bad. I thought opportunities would come again, and told myself to be patient and restart.”
In this way, he expanded the stores and exported to 25 countries, growing into a global nut brand with annual revenue of 110 billion won.
CEO Yun stated, “There is a vague fear in business. I am currently running a business without debt, a bit slowly, but saving money and operating purely with revenue,” adding, “Not incurring debt is my principle. Even if I fail, I try within a manageable range,” sharing the secret to safe management.
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