Dagma Schmidt Tartali, the Swiss Ambassador to South Korea (from left), singer Lim Hyung-joo (Korea Image Headstone Award), Choi Jung-hwa, Chairperson of the Korea Image Communication Research Institute, Song Min-kyu, Deputy Minister of Genesis (Korea Image Stepping Stone Award), and traditional musician Mapo Lorr (Korea Image Flower Award) are posing for a commemorative photo at the 2024 Korea Image Awards ceremony held on the afternoon of Dec. 10 at the COEX InterContinental Hotel in Gangnam, Seoul. /Courtesy of News1
Dagma Schmidt Tartali, the Swiss Ambassador to South Korea (from left), singer Lim Hyung-joo (Korea Image Headstone Award), Choi Jung-hwa, Chairperson of the Korea Image Communication Research Institute, Song Min-kyu, Deputy Minister of Genesis (Korea Image Stepping Stone Award), and traditional musician Mapo Lorr (Korea Image Flower Award) are posing for a commemorative photo at the 2024 Korea Image Awards ceremony held on the afternoon of Dec. 10 at the COEX InterContinental Hotel in Gangnam, Seoul. /Courtesy of News1

The Korea Image Communication Institute (CICI) will hold the 'Sustainable K-Style' video contest and Korean presentation competition from the 20th until 5 p.m. on May 30. This is part of the 16th Cultural Communication Forum (CCF) 2025.

The Cultural Communication Forum (CCF) 2025 has established itself as a cultural exchange platform to discover sustainable K-Style in fields such as music, food, film, drama, webtoon, art, architecture, fashion, and beauty, under the theme 'Sustainable K-Style.'

The contest categories are ▲ the sustainable K-Style video contest and ▲ the 'Sustainable K-Style Korean Communication Competition' aimed at foreigners residing in Korea.

The 'Sustainable K-Style Video Contest' invites both Koreans and foreigners residing in Korea to submit their ideas on what a sustainable K-Style might look like in various fields such as music, food, film, drama, webtoon, art, architecture, fashion, and beauty via a vertical short-form video of under 1 minute or a horizontal long-form video of approximately 3 minutes along with a thumbnail image.

The 'Sustainable K-Style Korean Communication Competition' requires foreigners residing in Korea to submit a creative presentation video of 3 minutes about their experiences with sustainable K-Style in Korea. The first selected participants will present for 3 minutes on June 12 at the CCF 2025 event.

The works received will go through preliminary selection by the CICI selection committee, and after a 3-minute presentation on the day of the Cultural Communication Forum on June 12, voting will take place to select one grand award winner and one excellence award winner for each category.