The new media comprehensive content corporation The SMC has published 'Creator Content Monetization.'
The book presents creator content that we encounter in our daily lives from a business perspective. It particularly includes monetization strategies for creators active on social media platforms like YouTube.
The book first analyzes the latest content trends, categorizing them into five areas: society, values, relationships, content, and consumption. It divides the creator channel development into initialization, growth, and transition phases, proposing content solutions suitable for each stage. This includes strategies for authentic reality, fandom-based lifestyle commerce, and creating revenue models within limitless worldviews.
The book also analyzes actual channel operation cases such as 'No Backing Talk Jae-hoon,' which recorded 10 million views, and 'Authenticator,' which achieved 100,000 subscribers in just two months, to validate the previously presented theories and further forecast the upcoming changes in the content market.
Kim Yong-tae, CEO of The SMC, noted, “Now, the essence of creator content must change to match consumer changes,” and added, “I hope 'Creator Content Monetization' will serve as a guide for corporations and brands to understand content trends and devise growth strategies.”