LOTTE Chilsung Beverage has unveiled a new package design for its signature carbonated drink "Chilsung Cider" in celebration of its 75th anniversary. This renewal is the first in 24 years since 2000.
On the 31st, LOTTE Chilsung Beverage announced that it will introduce a new package that maintains the original flavor of Chilsung Cider while prominently featuring its iconic symbol, a star, in the center of the product. This expresses the idea that Chilsung Cider, which has enjoyed shining attention from consumers, aims to sparkle even brighter in everyday life, just like the larger star.
In line with changing times, the product line is also being diversified. The recently launched "Chilsung Cider Zero" retains the original taste and aroma of the existing product while being zero-calorie, allowing for guilt-free enjoyment.
As of October last year, the cumulative sales volume of "Chilsung Cider," which was born in 1950, surpassed 37.5 billion cans when converted to 250ml can equivalents. This means 16 cans are sold every second. If stacked, each can, which is 13.5 cm tall, could circle the Earth (approximately 40,000 km) 127 times.
Chilsung Cider has maintained its consistent taste for over 70 years. The introduction of state-of-the-art equipment has advanced the production process, and improvements have been made to the management of materials and supplies as well as the distribution structure. A representative from LOTTE Chilsung stated, "We have established a thorough quality management system to enhance quality stability," adding that "consumers can enjoy safe and fresh Chilsung Cider."
Chilsung Cider is also actively practicing ESG management, taking the lead in environmental protection. It became the first in the industry to have its carbon emissions throughout the processes of production, distribution, and disposal audited by the Ministry of Environment and the Korea Environmental Industry & Technology Institute, receiving certification as a low-carbon product. In 2019, it switched to colorless PET bottles that are easy to recycle.