No Brand, the private brand of Emart, continues to launch value-for-money products amid ongoing high prices.
On the 26th, No Brand announced a collaboration with the tea brand “Super Matcha” to exclusively launch five collaboration products under “No Brand X Super Matcha.”
The five products include matcha sandwich wafers, matcha chocolate protein bars, matcha yokan, matcha madeleines (26g, 1,180 won), and matcha espresso latte, all priced around 2,000 won. They are available at all Emart stores, No Brand specialty stores, and SSG.com.
“Super Matcha” is an organic tea brand that promotes sustainable and healthy eating culture. It is known for its youthful and unique image and has high recognition among the MZ generation, particularly due to its locations in various major malls centered around its headquarters in Seongsu-dong.
All five products incorporate domestic organic matcha, which is a raw material of Super Matcha, to achieve a distinct deep flavor. Among them, the matcha espresso latte is also a signature menu item sold at Super Matcha.
No Brand and Super Matcha took over six months to develop these products, indicating a significant effort. In particular, to replicate the existing menu’s flavor, the matcha espresso latte underwent more than 10 sensory evaluations. The package design was modified more than five times to effectively reflect the representative colors of both brands: yellow and green.
The collaboration product “No Brand X Super Matcha,” which gained word-of-mouth recognition for its high quality, has sold over 160,000 units just 20 days after its release, causing the initial production quantity to sell out.
No Brand also continues to introduce new products in the household goods sector. In particular, this year, it is expanding the number of new products to keep consumer prices for household goods as low as possible.
No Brand plans to operate more than 15% of its household goods lineup with new products this year. This aims to maximize customer satisfaction through “great value” products that balance both price and performance.
Representative products include “No Brand IH-compatible select frying pan” (six types) and the low-noise keyboard “No Brand quiet membrane keyboard.” The select frying pan is set for an early release at specialty No Brand stores in mid-March and is expected to be sold at Emart in April.
The select frying pan maintains a price level at half that of branded products, while actively investing in the durability of the coating. Instead of a standard coating, Teflon select coating was applied, and in tests for abrasion resistance, it withstood an impressive 10,000 abrasions when rubbed with 3M abrasive cloth.
The low-noise keyboard “No Brand quiet membrane keyboard” will also be released early at No Brand specialty stores and is expected to be sold at 96 No Brand locations within Emart in April. It features a low-noise feel with a 108-key layout, making it suitable for both work and gaming.
Noh Byeong-gan, head of the No Brand business division at Emart, noted, “As high prices continue, products from No Brand that offer both value for money and quality are gaining attention. Thus, No Brand will actively develop new products in both the food and non-food institutional sectors to support stabilizing the price of shopping baskets.”