Since the 21st, the damage from the wildfire in the Yeongnam region has increased, prompting food and distribution companies to provide support.
On the 26th, Hyundai Department Store Group announced that it will donate 400 million won, including its relief fund and donations voluntarily contributed by customers, to support the recovery of areas affected by the large wildfires in Gyeongsangbuk-do's Uiseong, Gyeongsangnam-do's Sancheong, and Ulsan's Ulju.
Hyundai Department Store Group will first deliver 300 million won to the National Disaster Relief Association. The funds will be used for providing essentials to disaster victims and for operating evacuation facilities. The group will also launch an emergency fundraising campaign for wildfire victims targeting customers through its integrated membership H Point app.
The campaign will run until the 13th of next month, allowing customers to donate their H Points. Hyundai Department Store Group plans to match the total amount donated by customers and contribute up to 100 million won additionally to the National Disaster Relief Association.
Hyundai Department Store will sequentially hold events to support the marketing of agricultural and livestock products from the Sancheong region at 11 stores starting on the 31st. The plan is to sell local specialties such as black pork, strawberries, and wild greens at discounts of up to 50% to assist affected farmers.
Shinsegae Group also supported the recovery of the community affected by the wildfire with a donation of 500 million won. The funds are planned to be donated to the 'Hope Bridge National Disaster Relief Association.' This money will be used for recovery in areas affected by the wildfire and for supporting disaster victims.
Lotte Group will support 1 billion won to ensure quick recovery and aid for disaster victims in areas severely affected by the wildfire. Lotte Group's donation of 1 billion won will be contributed to the Community Chest of Korea and used for recovery activities in affected areas, as well as for the purchase of relief supplies and installation of shelters for disaster victims.
Coupang also delivered over 35,000 relief supplies, including essentials and snacks, to wildfire-affected areas such as Uiseong in Gyeongsangbuk-do. In collaboration with the Korean Red Cross, Coupang provided over 15,000 bottles of water, drinks, and snacks to the Uiseong County Office and 15,000 masks to the Gyeongsangbuk-do Office of Education, along with 5,000 gloves to Ocheon Elementary School in Hadong, Gyeongsangnam-do.
OTOKI delivered emergency relief supplies to support residents affected by the wildfire. Over 10,000 products, including cup noodles and rice cups, were supplied to Uiseong County in Gyeongsangbuk-do and Sancheong County in Gyeongsangnam-do. These supplies will be distributed to disaster victims, rescue workers, and volunteers.
The franchise owners and employees of Genesis BBQ Group provided 1,000 chicken sets, while Nongshim supported 3,000 sets of 'emergency food packs' consisting of ramen and Baiksan mineral water to disaster victims and firefighters. Nongshim Kellogg decided to donate over 40,000 servings of emergency relief food for disaster victims and fire personnel, selecting cup cereals and energy bars as the donation items considering the environment of evacuation facilities with limited cooking facilities.
KYOCHON F&B, which operates Kyochon Chicken, delivered chicken exchange vouchers and support funds worth approximately 100 million won to the Korean Red Cross to support recovery in the Yeongnam region affected by the wildfire.
BGF Retail, which operates the convenience store CU, provided emergency relief supplies to disaster victims in Sancheong County in Gyeongsangnam-do and Uiseong County in Gyeongsangbuk-do. The relief supplies included over 5,000 items across 13 categories, such as bottled water, ramen, pastries, chocolate bars, and wet wipes.