InterLiquor announced on the 26th that the sparkling wine brand "Golden Blanc" will participate as an exhibitor in the "2025 China Food & Drinks Fair" held at the Western Expo City in Chengdu, Sichuan Province, China, until the 27th.
The China Food & Drinks Fair has been held twice a year since it started in 1955. This year marks the 112th installment of the event, which is the largest alcoholic beverage fair in China with the longest history, InterLiquor noted.
Golden Blanc will set up a booth in Hall 5 of the Chengdu Western International Expo City for showcasing all products and hosting tasting events. At the same time, they plan to conduct joint brand promotion, import and export, and local market sales consultations with business partners in China.
Golden Blanc is produced entirely in France, but all rights to the brand are owned by InterLiquor. As the only corporation in the country with a champagne brand owner, Golden Blanc stated that it is growing into a global brand by participating in various government export support projects.
Currently, Golden Blanc is released in three grades, including champagne, crémant, and sparkling wine. The highest-priced champagne, Golden Blanc Vintage 7-Star, is sold at $1,499 per bottle at Incheon International Airport duty-free shops.
Golden Blanc also mentioned that it is exported to Japan, the largest champagne importing country in Asia, as well as to Southeast Asian countries such as the Philippines, China, and Vietnam. They have completed product registration with the General Administration of Customs of China and have exported an initial volume for entering the Chinese market.
Cha Hoon, CEO of InterLiquor, said, "We have high expectations for entering the domestic market in China through participation in the country's top alcoholic beverage fair," and added, "Trademark registration in China has been completed, and since it is a very large country, we plan to focus on finding the optimal partners (buyers) segmented by province."