Pulmuone Green Juice announced on the 24th that it will completely revamp its brand to mark the 30th anniversary of its business.
On this day, according to Pulmuone Green Juice, the juice product portfolio will expand from the existing three types (fusion juice, pure juice, mixed juice) to four types.
The four types are ▲fusion health functional food ▲100% juice ▲vegetable habit ▲daily cleanse. The existing mixed juice has been subdivided into ‘vegetable habit’ and a product line for practicing the healthy cleanse habit every morning, ‘daily cleanse.’
The packaging for 21 types of juice drinks also reflects the characteristics of each portfolio. The packaging of fusion health functional food has been changed to allow customers to easily choose products based on functionality. ’100% juice' features a large display of the ’100%' label along with key raw material images such as carrot and mugwort, enhancing visual convenience for consumers. The vegetable habit and daily cleanse also highlight product differentiation by reflecting key raw material images on their packaging.
It will strengthen its subscription service by promoting ‘freshly harvested’ for domestically contracted cultivation raw materials, ‘just juiced’ from the largest fresh juice factory in the country, and ‘freshly delivered’ daily to customers.
Kim Mi-kyung, CEO of Pulmuone Green Juice, said, ‘This renewal is aimed at making it easier for consumers to enjoy juice products according to their needs.’ She noted, ‘We will continue to introduce innovative products that contribute to customers‘ healthy daily lives and enhance brand value.’