Dongsuh Foods announced on the 14th that 'Maxim Alley' won the 'Good Advertisement Award' in the OOH (out-of-home advertising) video category at the 33rd Good Advertisement Awards, selected by consumers.
The Good Advertisement Awards, which are the only advertising awards in South Korea where consumers directly participate in the judging, are co-hosted by the Korea Advertisers Association and the Korea Consumer Agency, with sponsorship from the Ministry of Culture, Sports and Tourism.
Maxim Alley is a brand experience space operated by Dongsuh Foods since mid-October last year in the Wollyeong-dong area of Gunsan, attracting around 120,000 visitors across generations over the course of a month. The advertisement video features model Park Bo-young exploring various areas of Maxim Alley while enjoying Maxim naturally.
Hachi Soo, Head of Team at Dongsuh Foods, said, ‘We will continue to provide various brand experiences to consumers and present differentiated advertising campaigns.’