CJ Foodville's bakery brand Tous les Jours has ended its modeling contract with actor Kim Soo-hyun. This comes about seven months after he was selected as a model in September of last year.

On the 13th, Tous les Jours deleted all posts featuring Kim Soo-hyun from its official Instagram account.

Kim Soo-hyun delivers the new advertisement for Tous Les Jours 'Basic Good Bread' /Courtesy of CJ Food Ville

A Tous les Jours official noted, "This is unrelated to the current situation and is due to the end of the contract period."

This decision came amid allegations that Kim Soo-hyun had been in a relationship with the late actress Kim Sae-ron from her minor years.

CJ Foodville has reselected Kim Soo-hyun as the Tous les Jours model after nine years. Kim Soo-hyun was active as a Tous les Jours model from 2012 to 2015.