The retail industry is focusing on marketing ahead of White Day on the 14th. Earlier, on the 3rd, the retail industry engaged in a promotional competition for 'pork belly day.' Amid prolonged sluggish consumer demand, competition among retailers to capitalize on holiday sales is fierce.
According to related industries on the 12th, companies that have significantly increased discount rates for White Day are notable. 29CM is running a 'White Cupid' promotional event until the 14th. Popular brand products are discounted by up to 80%, and additional discount coupons will be provided. A representative from 29CM noted, "We have prepared a promotional event focused on gifts from popular brands that are high in demand, such as couple pajamas, air fresheners and diffusers, and body and hair care products," adding that "practical gifts that can be used together by couples are a recent trend."
Emart offers discounts of up to 30% on chocolates, candies, and jelly purchased through the Emart application (app) until the 14th. Payments made with event cards can receive discounts of up to 50%. Wine will also be sold at 'ultra-low price benefits.' By accumulating Shinsegae points, customers can purchase at the industry’s lowest price.
Some companies are appealing to consumer sentiment with limited edition products for White Day. Banyan Tree Club & Spa Seoul has launched the limited edition dessert 'Neige Cake' for the White Day season at the bakery brand 'Mont St. Clair.' Mont St. Clair is led by renowned Japanese patissier Tsujiguchi Hironobu, with its main branch located in Jiyugaoka, Japan. It is available only at Banyan Tree Club & Spa Seoul in South Korea.
The niche perfume brand 'Diptyque' has released the limited edition 'Diptyque Limited Eau de Parfum Orpheon.' This product is characterized by a blend of cedarwood scent and juniper berries.
E-Land Group's jewelry brand Lloyd has introduced a limited edition 'Love Lock White Day Gift Set' for White Day. This set consists of the new 'White Mini Rocket Necklace' from the Love Lock collection and two couple bracelets in black and red, limited to 200 sets available both online and offline. A representative from Lloyd stated, "We have also prepared various events such as diamond necklaces and couple rings with affordable prices and diamond upgrades."
Some companies have prepared unique events. N Seoul Tower, operated by CJ Foodville, has launched the 'Eternal View & Wine Package', which includes two glasses of 'Eternal 8 Eight Red Wine' and admission for two to the observatory. They are also selling a 'Sweet Couples Seat' that allows access to private seating at the observatory. Both packages will be on limited sale from the 14th to the 16th.
N Seoul Tower will hold a special radio proposal event 'Romantic FM' on White Day and the 15th. Proposal stories submitted in advance will be reviewed and introduced through live radio on the day, and the lights of N Seoul Tower will be lit pink.
Baskin-Robbins also held its White Day event early on the 27th of last month. They invited 30 couples in their 20s and 30s recruited through the Happy Point app to draw lots for 'ice cream flirting' stories shared by participants. The romantic stories of attending couples were revealed, and various gifts were also presented.
An industry representative noted, "Holiday marketing is not only important for simple sales promotion but also for enhancing brand image and strengthening customer loyalty," adding that, "Especially the MZ generation (Millennials and Generation Z, born from 1980 to 2004) tends to value special experiences and events, so experiential marketing using holidays like White Day and Black Day will continue to expand in the future."