Lotte Shopping's e-commerce platform Lotte ON announced on the 4th that it will open the official brand store for the Lotte Giants on the 5th at 3 p.m.
The brand store will sell official uniforms, cheering tools, and household goods. Sporty and casual line clothing will also be released later.
Lotte ON is expected to strengthen its role as an online mall for Lotte affiliates, including opening 'L Town' in mid-November, where customers can easily check the benefits of affiliates like the Lotte Giants, Lotte Cinema, and Lotte Duty-Free.
Kim Eun-soo, head of the synergy marketing department at Lotte ON, noted, "This year, we have prepared various collaborations to solidify our position as a 'gateway' connecting Lotte affiliates."