The chicken franchise Genesis BBQ Group announced on the 24th that it operated a specialized brand zone called "BBQ Zone" at the 'Shinhan SOL Pay 24-25 Handball H League' games held at the Seoul Olympic Park Handball Stadium since the 21st.
Through a sponsorship agreement with the Korea Handball Federation, BBQ installed the "BBQ Zone" on the first floor of the stadium during the H League games held in Seoul. The BBQ Zone, which opened on the 21st, provided BBQ gift certificates to spectators who purchased that seating.
Transfer, BBQ has continued its support for marginalized sports like university volleyball, youth golf, and ice sports. Through its sponsorship of the H League, it supports the expansion of handball’s base.
The BBQ Zone will continue to operate during the H League men's and women's games from February 28 to March 3 and from April 11 to 13 in Seoul.
A BBQ representative said, "We will strive to ensure that BBQ becomes a leading brand in 'K-food' and that sports, including handball, can activate 'K-culture.'"