HiteJinro announced on the 24th that it will launch its distilled soju new product 'Ilpoom Jinro Mild.'
HiteJinro plans to introduce a low-alcohol new product to provide new direction to the market in response to the diverse needs of consumers.
Following the launch of Ilpoom Jinro Mild, HiteJinro will expand its lineup of distilled soju to include Ilpoom Jinro 25 (25% alcohol), Ilpoom Jinro 1924 Heritage (30%), Ilpoom Jinro Oak 25 (25%), Ilpoom Jinro Oak 43 (43%), and Ilpoom Jinro High Fermentation (31%).
As a result of continuously developing and introducing various distilled soju new products, the sales volume of the Ilpoom Jinro brand increased by about 26% compared to the same period last year.
'Ilpoom Jinro Mild' is a distilled soju with an alcohol content of 16.9%. According to HiteJinro, it maintains the deep flavor of Ilpoom Jinro while achieving a smooth taste. It uses 100% domestically produced rice, discarding the first and last sake and only using the intermediate distillate with excellent aroma and flavor. Additionally, to ensure a clean finish, HiteJinro noted that impurities were removed at sub-zero temperatures.
Ilpoom Jinro Mild is scheduled to be sold through national entertainment and home channels after the first shipment on the 27th.
Oh Seong-taek, executive director of marketing at HiteJinro, noted, "As a leading comprehensive liquor company in Korea, we are conducting ongoing research and development to introduce products that meet consumer and market demands."