ORION announced on the 19th that it will increase production lines for rice-based products "New Lunji" and "An."
ORION stated that New Lunji, released in July last year in the domestic market, surpassed sales of 6 million packages within six months of its launch, gaining popularity, and that it aims to complete the expansion of production lines within the first half of this year. ORION noted, "New Lunji has exceeded the monthly sales of 1 billion won, which is the standard for hit products," adding, "We decided to expand the production line to take a leap forward as a K-snack brand by targeting overseas markets."
ORION will also expand the production line for An at its local factory in Vietnam. Launched in April 2019, An quickly captured a 2% market share in the local rice snack market right after its release and has continued to achieve double-digit growth every year. Cumulative sales have exceeded 230 billion won. ORION stated, "An is sold in Mongolia, India, Indonesia, Cambodia, the Philippines, and South Africa, and as we expand our export countries to the Middle East, including Saudi Arabia, Qatar, and Kuwait this year, we are also pushing for the expansion of the production line in Vietnam."