Gmarket is accelerating its efforts to strengthen brand partnerships. The plan is to enhance product and price competitiveness based on partnerships and secure growth momentum.
According to Gmarket on the 19th, Gmarket is establishing specific partnership plans, including signing business agreements (JBP) with various brands this year.
Notably, in January, Gmarket reached a business agreement with the hygiene product manufacturing and sales corporation "Hybetter" to develop and pre-sell exclusive online products and conduct exclusive marketing within the year.
Gmarket agreed to increase the transaction of Malltail products on Gmarket and significantly strengthen marketing with the overseas direct purchase platform "Malltail," and it also revealed plans to expand major promotions and marketing, along with strengthening the acquisition of excellent products with the daily necessities specialist corporation "Yuhan-Kimberly."
With Amorepacific Corporation, discussions have also taken place regarding detailed agreements for business sectors such as beauty and daily beauty. All-in marketing for partner companies is actively conducted. Gmarket hosts "Super Brand Day," showcasing representative products from participating brands at significant discounts for 24 hours and offering additional cash rewards based on purchase amounts.
From the perspective of purchasing customers, they can buy best-selling products from popular brands at the lowest prices and enjoy various additional benefits such as rewards. Since participating brands can maximize sales by concentrating Gmarket's marketing capabilities, it has established itself as an event that benefits both buyers and sellers.
Auction focuses its marketing capabilities solely on one brand and one category with "Extreme Prices." "Extreme Prices" is Auction's representative discount promotion that fills the planned exhibition corner and special deal products on the Auction site with a single partner's products.
This is a very bold experiment that allocates the entire sales space displayed on the first page of the online shopping mall to just one partner's brand, something that has not been attempted in an open market with various brands.
From the perspective of partners, being able to concentrate all traffic on the Auction site on one brand allows for increased sales through secured exposure.
Customers of Auction can purchase key brand products at strong benefits. Since Auction is filled with a single partner's products, it offers not only substantial discounts but also abundant event benefits.
A Gmarket official noted, "The essence of shopping ultimately lies in product competitiveness, and Gmarket showcases competitive products based on strong partnerships with leading domestic and foreign brands with the best benefits." They added, "We plan to continue collaborating with brands to provide valuable shopping experiences to customers."