Convenience store CU announced on the 17th that it will hold the '2025 SS (spring·summer) Product Convention' sharing new products that will lead the convenience store trend and store management know-how for nationwide franchise owners this year.
The CU Product Convention will take place sequentially in 19 regions nationwide from the 18th to the 28th.
There will be exhibitions of key new products in various categories such as snacks, alcoholic beverages, and ready-to-eat foods, which are scheduled to be launched in the first half of this year, along with tastings, experiences, and detailed operating guidance. Merchandisers (MDs) from the BGF Retail product division will participate directly.
In response to the growing customer expectations for new products, there are plans to showcase a wide range of products that differentiate themselves in taste and ingredients.
In addition to cost-effective items, collaboration products that are a megatrend in the distribution industry have also been prepared.
Recently, due to the impact of lunchflation (soaring lunch prices), convenience store food sales have surged, and the strategy for the first half of the year will focus on ready-to-eat meals, desserts and baked goods, and home meal replacements (HMR), drastically enhancing the competitiveness of related products.
In the ready-to-eat category, to commemorate the 10th anniversary of collaboration with chef Baek Jong-won, 10 upgraded popular products from the 'Baek Jong-won Ready-to-Eat Series' will be launched.
Desserts and baked goods will feature 'Sugar and Bakery' and 'Bakehouse 405' series as well as bite-sized desserts like 'Ddongkuaz' and meal replacement baked products like 'Truffle Curry Bread.' HMR will expand its ultra-low-cost private brand ('PB') 'Ddeoktem Series,' including a 990 won hot bar item.
Health-related lineups such as low sugar and protein will be expanded into beverages, instant meals, and ice creams. New products aimed at children, who are becoming major customers of convenience stores, will be launched with enhanced nutritional content.
There will also be booths for introducing and tasting new coffee beans from getCoffee, as well as experiences of new services and CU economical delivery services.
Various communication programs will be operated to share know-how from top-performing stores in online commerce such as Pocket CU pickup and delivery services and to introduce key sales strategies by regional departments.